To improve its position, it must grow and change at least 'twice as fast as that.' According to a recent survey of the ioo largest United States corporations from 1909 to 1948, few companies that have stuck to their traditional products and methods have grown in stature. Just to retain its relative position, a business firm must go through continuous growth and change.
If you want to get somewhere else, you must run at least twice as fast as that!' ^ So it is in the American economy. Igor Ansoff The Red Queen said, 'Now, here, it takes all the running you can do to keep in the same place. « Here is a method for measuring the profit potential of alternative product-market strategies, starting with a forecast of trends and contingencies and then working toward company needs and long-run objectives.
